Sandra Heymans has been head of the management team at WTC Amsterdam on behalf of the building’s owners, CBRE Global Investors, for the past two years. She sees her most important task as building a sense of community throughout the complex and fostering a vibrant and inspiring atmosphere.
Sandra Heymans loves to cook but says she is most passionate about thinking in concepts, not rules and processes. This practical approach is reflected in the tenant-based strategy she has adopted at WTC Amsterdam. ‘Social contacts are very important to me and the recent restrictions on meeting people and on spontaneity hit me hard,’ she says. ‘So it is great to see people again.’
Sandra sees her role as being more about community management and added value than marketing and sales. ‘I like to think about the relationship of this gigantic building to its surroundings and what can we offer each other,’ she says. ‘This is something I really enjoy doing. It means we can present a broader picture to our tenants, find out what makes them happy and ensure the WTC remains such a great place to work that people will want to stay here.’